Globalisation , the World Economy and MNE's mini essay - 2

Globalisation , the World Economy and MNE's mini - Essay Example ges the expansion into the foreign markets, the following options have to be analyzed closely and critically: doing more, growth and expansion, increasing acquisitions and going global. Following the extensive research and the number of case studies done in RIM, this essay aims at understanding the effects with RIM decides to do more. Research and development play great role in ensuring that the needs of consumers are met in terms of consumer tastes, preferences, technological changes, and market trends as well as maintaining healthy competitions. RIM like any other organization has to have a team that carries out research to know what is new and to develop new enhancement to meet the requirements. RIM had already gained the success in its recruitment strategies, such as the local drive and the nationwide campus recruitment drives (Smith, 2005; Pg. 184). It majorly relies on professional networks and personal initiatives of employees who keep an ear on the ground in the name of finding new talents. Another option is to expand corporate programs to the many universities and colleges by maintaining frequent and intense graduate recruitment drives. RIM is a global renowned organization and it can use this advantage to form a scouting group that would move across all the continental markets recruiting the best talents. Canada being one of the most attractive countries to live in terms of standards of living and good economy among other benefits could attract the emerging developers from the RIM markets (Cavusgil, Knight, and Riesenberger, 2008; Pg. 122). Alternatively, RIM has posted many of its available job opportunities online in order to source for potential employees. The applications were received for positions advertised; this provided an opportunity to choose the best talents from over 800 applicants worldwide. RIM also has creative websites that do structured recruitment. The Research in Motion Company is still controlling everything at Waterloo (the

Business analysis of Oklahoma National Bank Case Study

Business analysis of Oklahoma National Bank - Case Study Example During these years, the bank had competed very well hence leading to its success. Its loan outstanding was also doubled yearly and its core deposit growth was on a straight incline (Townsend, Busenitz, & Arthurs, 2001). Factors that led to Oklahoma national bank success Quality management Total quality management is one of the management approaches applied by Oklahoma bank in seeking to establish zero defects when running its business. It comprises of team leadership, worker empowerment, and creative problem solving in order to achieve its set goals. These programs are now available in marketing, production, customer support and finance (Schjoedt, 2009). A TQM program includes all aspects of organizations operations that include; the structure of the company, the culture the company has developed, and its hiring and promotional practices. TQM evolved from the quality assurance methods that were first developed during the First World War. It was due to the poor banking systems in the First World War that led to the adoption of the quality management practices by this bank (Rodriguez, 2008) Defining and measuring quality in Oklahoma bank Quality in its final analysis, is the capacity to meet diverse requirements which are economical, productive, social and of course with measurable actions. The quality of performance is one of the basic elements in trying to differentiate an organization within any market. This bank has applied the quality management in the following areas of its operation: 1) Customer relationships - involves establishing strong relationships with the customer’s through partnership arrangements and having direct customer contacts. 2) Customer involvement in the new product designs - this involves the involvement of the potential customers in the... Business analysis of Oklahoma National Bank It was founded in early 2000 and grew at such an alarming rate that within a couple of years, it multiplied more than eleven times the original assets and capital. It provides personal banking, commercial banking, business banking, and wealth management services in the United States. Its success was fueled by strong organizational culture, the bank’s ability to maintain high asset quality, quality management and use of En Act to zero in on customer relationship. Since then, it has merged with a larger banking organization, but it retains its decision making at a local level. It does this in order to remain committed to the fundamental values and beliefs that have seen this bank go far. As a result, the bank prides itself in having a unique laic culture of a strong relationship among the employees, directors and the founders of the bank. The bank is also God driven as they open all meetings with a prayer hence see this particular adventure as a blessing from God and seek to be good stewards indeed. Another key strategy which the bank has applied is that, they promote open discussion and honesty among their employees in order to have an honest dialogue in â€Å"an effort to effort† to meet the customers long term banking needs. This paper presents a model of strategic approach and entrepreneurial behavior and activities in either individual or cooperate entrepreneurship that eventually leads to a positive leap forward relative to present position.

Deadly Unna Essay Example for Free

Deadly Unna Essay Within the pages of the novel Deadly Unna by Phillip Gwynne we are taken on a journey to a highly racist and bigoted town. Through the eyes of a young teenage boy, we see the world how he does and we experience the division and racism in this corrupt town. In the book, the two races are strongly divided and we can see this clearly in the local bar. The front bar is for the goonyas and the back bar is for the nungas. Nungas are not allowed to be in the front bar with the goonyas, they are not allowed to drink with them. Although the division in the bar is not direct racism, it still leaves a large impression on the reader. In the back bar, there is a serving window for the nungas to buy their drinks, there are no seats at the bar like in the front. â€Å"Back bar or black bar as everybody called it,† (page 156). The back bar is called black bar because that is where all the nungas are permitted to be, not up the front like normal people, like animals at the back. Although the nungas play for the football team, the racial division is even spread in the change rooms. The may not have been a rule in place that the nungas got changed at one end of the rooms and the goonyas at the other, it still came out that way. â€Å"Nungas got changed at one end and us Goonyas at the other. There was no rule or anything; it was just the way it was.† (Page 21) Even though the town allows nungas to play on their football team, they are still classed as unwelcome in the Port. â€Å"boongs piss off  Ã¢â‚¬  is written on the jetty shed. The word â€Å"boong† is a derogatory term that the aboriginals are referred to. â€Å"Everywhere you look boongs piss off, boongs piss off, boongs piss off. Everywhere,† (page 257) the crude saying is written everywhere in The Port making it clear that nungas are not welcome in this part of town. The goonyas part of the town. At the end of the novel, Blacky and his siblings, paint over the sign â€Å"boongs piss off  Ã¢â‚¬  that is on the jetty shed, showing that they are not as racist and narrow minded as the rest of the town, their decision may not be agreed with, but they are standing up for what they think is right, proving that nungas should be accepted, not discriminated against. Not only is this town racist, but it is also filled with sexism, majority of the men and teenage boys do not believe that women are their equals. Mr Robertson will not take advice from Gwen Black (Blacky’s mother) because she is a woman, even if she was a â€Å"tactical genius†. â€Å"Everybody thought that to be a great coach you had to be a great player. And a bloke, of course,† (page 32). Pickles is also sexist, he dislikes Cathy (a camper) squidding with Blacky and himself, he believes that it is a man’s job. â€Å"Girls and squid, according to him didn’t go together,† (page 181). Blacky’s father is also sexist, he is always down at the pub drinking or going out fishing while his wife Gwen is at home cooking and cleaning for her family.

The Role Of Social Media In Public Relations

The Role Of Social Media In Public Relations Technology in this age is putting a spin on how an organization establishes and cultivates an ongoing mutually beneficial relationship with its publics. Social media is an evolving, ever present catalyst in the communication realm of public relations. Public Relations in its earliest years, the era of Antiquity, acknowledged the importance of public opinion, but their scope was limited to an arms reach of their publics. Social media has become both a window and a bridge to the public relations practitioners, by enabling them to interconnect the internal objectives of the organization with the constant changing externalities. In the arena of public relations, an array of hats is essential to effectively carry the overall message of an organization into a stage of visible outcome. An organizations public relations department amongst many other tasks must build awareness, research and analyze public attitudes and perceptions, strategize, and implement crisis plans. Social media provides a way for organizations to do these things on a scale not known in earlier times when messages had to first bypass the filter of the media gatekeepers. As stated by Rupert Murdoch, Technology is shifting the power away from the editors, the publishers, the establishment, and the media elite. Now its the people who are in control (p. 1). Social media as defined by Wikipedia is an umbrella term for the various activities that integrate technology, and social interaction (p. 1). This includes internet forums, weblogs, social blogs, wikis, podcasts, pictures, and videos. Forrester, The Growth of Social Technology Adoption estimated in 2008, that 3 out of 4 Americans use social technology. It is this type of growth that makes it an inevitable, essential tool in creating a survivable existence. In the world of public relations, building awareness and brand reputation are cohesive. Social media is not only being used for its direct to audience approach, but also as an effective generator of media relations. Both awareness and reputation come on the tail of an organizations integrity. In order for an organization to build a positive reputation, it must nurture relationships. It is not science that viable relationships come from a foundation of trust. The trust that social media provides is authenticated by the fact that it allows for the relationship to be carried out in a two-way process. This type of communication permits an organization to truly listen to their publics needs and opinions, giving the organization an open opportunity to be actively responsive. Before social media, the standard press release into traditional industrial media was a shot in the dark towards reaching the true potential of interest. It is important to understand the many different branches to which an organization may utilize in building awareness and how. Through internet forums or social networking sites, such as MySpace, Facebook, and LinkedIn, to name a few, as well as blogs, make an organization able to centralize their audience. Instead of talking at the masses, they are able to talk with a selected tuned in, interested community. It is in these communities where a considerable buzz of web chatter stirred, enters the web world and reaches the eyes and mouths of influential mediums that were otherwise unlikely to be reached by just any Joe before. In social media, ideas can spread like a wild fire, through an effect called push and pull. According to Oden 2009, in the push aspect there is instigation of a new concept in social media situations, providing useful information and provoking discussions about it (p. 2). This creates an influence of pull which is the drive of traffic from people searching for more information. A common threaded resource between the push and pull theory is what is called Really Simple Syndication (RSS). RSS is a jeweled technology in the search and sift element of both public and media relations. On the side of the public relations, RSS is useful in recognizing content analysis, by keywords or concept references. This type of insight gives public relations a heads up into their competition and identifies their own strengths and weaknesses accordingly. On the side of media relations, journalists are able to receive content that is in relevance to their interests or beat. The research that takes place within the public relations department is essentially the bones of the overall success of an organization. It is a stage that is unending, and social media provides a platform for which information is delivered in real time format. Another dynamic of research affected by social media is the scale upon which surveys are able to be given. Not only do social media make it possible for samples to be gained on a global level, through certain software, presentations are part of digital exhibits and interactive sites record message resonation. Although, some may view this open door to the world mentality overwhelming, it is a way for an organization to see where their message may penetrate beyond their eyes conception. After the research, an organization must take all those pieces of information to organize, strategize, and implement into a plan. In the text Using Public Relations Research by Glen Broom and David Dozier (2009) Strategic planning is deciding where you want to be in the future and how to get there. It sets the organizations direction proactively, avoiding drift and routine repetition of activities. The quality of content is a core value in success, so developing a strategy that engages people is important. When formulating a strategy through social media the five Ws serve as an outline. Who are you trying to reach? What are you trying to accomplish? Where are these people online? When and how is the best time to reach them? Why will they care about what you have to say? In order to create a credible presence, the content must be consistent. Tactics that reinforce the strategy of an organizations power in the clutter of information is redundancy. Using multiple communication channels within social media, such as blogs and podcasts, fights entropy. Also, increasing the channels a message is delivered optimizes the search engine visibility. It is through search engine optimization that an organization leaves its footprints in the virtual world. However, these virtual footprints can have adverse affects in the light of a crisis. A constant flow of information circulating can lead to misinformation, and in turn misunderstanding (McLintic 2009). A good crisis management plan must involve actively monitoring the web for any content that could be damaging to the organizations image and reputation. Social media gives organizations a way to be transparent in their management. With a constant flow of communication between an organization and its public, it is much easier to indentify and diffuse a small problem that couldve escalated to a bigger one (Hall 2009). As with any situation, it is ideal to be proactive rather than reactive in nature. There are certain methods of preparation that can greatly change the outcome of a crisis. Through anticipation, an organization can take a front line approach to crisis planning. One way that a crisis can be redirected, is by the purchase of generic crisis terms that ensure search engine positioning of the public to landing pages set in place to address issues, before they link to others that could possibly reinforce negativity. Before venturing off deep into the social media dimension, it is a good idea to benchmark the current position of the organization, so that there is a clear start of measure on the ROI. A few simple markers Chris Lake suggests in his article 10 Ways to Measure Social Media Success would be to make a note of the obvious numbers, (facebook fans, twitter followers, dig links, etc). Make a note of the less obvious benchmarks, (SEO rankings, customer satisfaction scores). Make a note of ROI benchmarks, such as how much is being paid to acquire customers via other marketing channels. However, reality is, social media humanizes a process that was once broken down so analytically. In order to measure the success of social media, you must come to the realization that there is no true assessment by which impact can be calculated. Although, it should not go without saying that it stands as an effective means to communicate to millions, far below the cost of any other form of media. The relationship it assists in building is priceless, and retention is a pretty effective bottom line tool of evaluation. In every new media there has been resistance to change. As a product of generation Y, I have been witness to the crossover over in media convergence, and I see a world of possibilities as it evolves. In the world of PR, I feel social media is an undeniable asset to an organizations ability to connect in ways that attributes to immeasurable value in what they strive to represent and stand for. Social media is a hub to the PR obligations. To underestimate its power to redefine and shift the foundation, by which PR once stood upon as news beggars, is to remain oblivious to the treasure bestowed at our fingertips.

software engineering Essay -- essays research papers

Software engineering (SE) is the profession concerned with specifying, designing, developing and maintaining software applications by applying technologies and practices from computer science, project management, and other fields. SE applications are used in a wide range of activities, from industry to entertainment. Software applications improve user productivity and quality of life. Application software examples: office suites, video games, and the world wide web. System software examples: embedded systems and operating systems. SE technologies and practices improve the productivity of developers and the quality of the applications they create. Software engineering examples: databases, languages, libraries, patterns, and tools. Computer science examples: algorithms and data structures. Project management examples: processes. Origins The term software engineering was used occasionally in the late 1950s and early 1960s. Software engineering was popularized by the 1968 NATO Software Engineering Conference held in Garmisch, Germany and has been in widespread use since. Meanings As of 2004, in common parlance the term software engineering is used with at least three distinct meanings: †¢ As the usual contemporary term for the broad range of activities that was formerly called programming or systems analysis; †¢ As the broad term for the technical analysis of all aspects of the practice, as opposed to the theory of computer programming; †¢ As the term embodying the advocacy of a specific approach to computer programming, one that urges that it be treated as an engineering profession rather than an art or a craft, and advocates the codification of recommended practices in the form of software engineering methodologies. Levels There are currently no widely accepted criteria for distinguishing someone who is a software engineer from someone who is not a software engineer. In addition, the industry is in the midst of a complex debate on the licensing of practicing software engineers. For the localities that do not license software engineers, some hiring classifications are made based on education and experience. Classification levels may include: entry-level, mid-level, and senior. Typical entry-level software engineers have a bachelor's degree and zero to five years of experienc... ...ep toward the management of disease was replacement of demon theories and humours theories by the germ theory. That very step, the beginning of hope, in itself dashed all hopes of magical solutions. It told workers that progress would be made stepwise, at great effort, and that a persistent, unremitting care would have to be paid to a discipline of cleanliness. So it is with software engineering today. (Fred Brooks in No Silver Bullet) †¢ [SE advocates] have climbed a social ladder for a few decades and are now fighting against a tide of open source software that seems to be bringing bazaar anarchy and taking the well-deserved control out of their hands. Part of this is their utopia of "software engineering" by some magic cathedral approach which has never worked and whose failure the authors of these utopias tend to blame on the lack of control that copyright offers them over their projects. The strange thing here is that they have had the chance to put all these things into practice in their university haven. But, strangely enough, the more successful university projects are carried out in a bazaar-like open-source manner. -- Hartmut Pilch

Struggles for Release Essay -- Comparative, Kate Chopin, Nathaniel Haw

The two American short stories, â€Å"The Story of an Hour† by Kate Chopin and â€Å"Young Goodman Brown† by Nathaniel Hawthorne both portrays a similar theme. The two protagonists in both short stories suffer mental or emotional torture and was trap in a literary cage. In addition, both characters in the stories meet death in the end, and that death symbolizes their freedom from the world and society that was grasping on to them. A main topic of American short stories that constantly shows up since the earlier years, and is presented throughout history is the emphasis on society and how it creates emotional and mental tortures in an individual, and imparts them with a different perspective of the world. The society that people live in has an enormous effect on them, and the way they live their lives. The protagonist in â€Å"The Story of an Hour† by Kate Chopin, Louise Mallard, suffers from the society she lives in because of its expectations of marriage. After her husband’s supposed death, ironically, Louise feels relief and joy, for she has found a way to escape society’s restraints, â€Å"A kind intention or a cruel intention made the act seem no less a crime as she looked upon it in that brief moment of illumination† (Chopin 316). The society in which Mrs. Mallard belongs to forces her to lose her freedom, a freedom she yearned for in the years she was trapped in the marriage. By being confined in a marriage and losing her freedom, Mrs. Mallard reacts in an untypical way when she’s notified of her husband’s supposed death. When Louise is told by her sister, Josephine, that her husband is gone, she cries for a second but ironically rejoices and looks forward to the years ahead and hopes that she will live a long life, â€Å"She breathed a quick ... ...in character who were trapped in the cage, finally gets released and escapes through death. Both Louise Mallard and Goodman Brown suffer from emotional or mental torture that is exerted by their society and their expectations. Also, both main characters in Chopin’s and Hawthorne’s writing was similar in that they both seek for a better life than what the society they live in offer them. Louise Mallard yearned for freedom when her society limits independence for women through the expectations of conjoining in marriage. At the same time, Goodman Brown seeks for a society where mankind has no evil wills and all are innocent, but society is inherently sinful since the time of Adam and Eve. The protagonists suffer in their time and era, but in the end they both free their souls from the clutch of society and liberate themselves from their emotional and mental tortures.

Case Study – Ben and Jerry

The state of Vermont has been no stranger to paving the path for social justice in America. It is the first state to introduce civil unions and now holds the title as the first state to legalize same-sex marriage by enacting it through a bill rather than in response to a required court decision. (Wikipedia) In April of 2009, Vermont became the fourth state to legalize gay and lesbian marriage. With the bill set to take effect on September 1, 2009, Ben & Jerry's created a campaign to coincide with the bill's introduction in its home state. (PRSA)Ben & Jerry's is a premium, American ice cream company created by lifelong friends Ben Cohen and Jerry Greenfield. It was founded in Burlington, Vermont in 1978 where it is currently headquartered today. Cohen, a college dropout, and Greenfield, a recent college grad, decided to open an ice cream shop because they felt they needed to do something with themselves. After splitting the cost of a correspondence course on ice cream-making from Penn State University, they leased an old gas station building and opened the first Ben & Jerry's Scoop Shop.The rest is history. Since opening its first Scoop Shop in 1978, Ben & Jerry's has expanded into a widely successful brand and leader in ice cream, frozen yogurt and sorbet manufacturing. Their ice cream can be found in all corners of the world, 26 different countries to be exact. Its products are distributed in grocery stores, restaurants, franchise Ben & Jerry's Scoop Shops and other venues worldwide. Besides achieving great economical success, the company makes significant product donations to community groups and nonprofits across the nation.The purpose of Ben & Jerry's philanthropy is to support the founding values of the company, economic and social justice, environmental restoration and peace through understanding. (Ben & Jerry) In 1990, eight million Ben & Jerry ice cream cartons carried a â€Å"Support Farm Aid† message as part of a grassroots effort to support fa mily farmers. In 1991, the company introduced a bus that used solar panels to power onboard electronics in support of solar energy use.The national issues concerning gay rights and marriage equality are also included in the company's dedication to social justice. Ben & Jerry's official website states this commitment is grounded in our Company's core values, which include a deep respect for people inside and outside our company and an unshakable belief that all people deserve full and equal civil rights. In 1989, they extended full benefits to unmarried partners of its employees, including same-sex partners. And in 2000, they advocated publicly in Vermont for the creation of civil unions.It should come as no surprise that Ben & Jerry's chose to commemorate its home state's historic moment, â€Å"while reinforcing the company's longstanding commitment to social justice and equality for all people despite race, ethnicity, religion or sexual preference. † The result was â€Å"Hu bby Hubby†, a traditional and social media campaign surrounding the symbolic renaming of Ben & Jerry's popular ice cream flavor â€Å"Chubby Hubby† to â€Å"Hubby Hubby. † The campaign was planned to coincide with the bill's enactment on September 1, 2009 and last through the month of September.Ben & Jerry's partnered with Freedom To Marry, an organization that campaigns for the right of same-sex couples to marry in the United States. Together they aimed to raise awareness of the importance of marriage equality and, to show its support, would serve â€Å"Hubby Hubby† ice cream in Vermont Scoop Shops throughout the month of September. Goals of the â€Å"Hubby Hubby† campaign included encouraging other states to follow the trails of Vermont and other states legalizing gay marriage, promote the national conversation about why marriage equality matters, how to take action by driving consumers to freedomtomarry.org. Ben & Jerry’s has a long histor y of commitment to social justice, including gay rights.Its partnership with Freedom to Marry, a national leader in the movement for marriage equality, aims to raise awareness of the importance of marriage equality and to encourage other states to follow the blazing trails of Vermont, Massachusetts, Connecticut, Iowa, and Maine. Freedom to Marry promotes the national conversation about why marriage equality matters and brings together partner organizations into a larger whole – a shared civil rights campaign.