Pest Analysis for market occupying Essay

Pest analysis: The following pest analysis has been created for three markets separately. Pest analysis stands for political, economic, socio-cultural and technological environment. Use of the pest analysis guides our company to work according to the changes taking place in these categories. Moreover good use of the analysis assist the company to avoid taking action that is condemned to failure from the outset, for reason beyond its control. The following is a pest analysis created for the market occupying Dubai and London. Socio-cultural: There is vast cultural difference in regard to locals in these countries. Both the countries’ population consists of various other nationalities. Dubai and London has tolerance of other religions and culture. Population density: London (12,450/sq mi (4,807/km2), Dubai 408.18/km2 (1,057/sq mi). Political: Legal and regulatory bodies: Both the countries share strict aviation based regulation and laws. Regulatory body for London: CAA (civil aviation authority) Regulatory body for Dubai: DCAA (Dubai Civil aviation Authority) There is no such political conflict in this market, which makes business between these two countries quite versatile. Market: Dubai and London Economical: London: Gross Domestic Product (GDP) increased 0.8 per cent Dubai: finance official predicts the UAE economy will top US$272 billion (S$361 billion)- 2010 Foreign exchange market: Pound sterling- 12.9% (daily share). London’s largest industry is finance. Tourism is one of London’s prime industries. Dubai is also an international financial centre and has been ranked 37th. Technological: Dubai’s industry growth had given way for technological advancement. Use of  technology has increased: London based companies in Dubai. London has various companies advising on the use of new technologies to other companies. Airlines based in Dubai use advanced technology to operate their businesses in London and Hong Kong. Pest analysis occupying the market in Dubai and Hong Kong: Socio-cultural: Hong Kong: the culture is a mix of the Chinese roots with influences from its time as a British colony. Dubai: Dubai is a highly cosmopolitan society with a diverse and vibrant culture. Honk Kong Population density: 6480/km2 16,576/sq mi. Dubai 408.18/km2 (1,057/sq mi). Dubai and Hong Kong has an established business link, which is an advantage to the aviation industry. Political: Legal and regulatory bodies: Dubai’s aviation regulatory body: DCAA (Dubai Civil aviation Authority), Hong Kong: Civil Aviation Administration of China. Government of Hong Kong: Non-sovereign partial democracy with unelected executive. Hong Kong continues to follow the English Common Law tradition established under British rule. Dubai and Hong Kong has no existing political conflicts. Market: Dubai and Hong Kong Economical: Hong Kong: an important centre for international finance and trade. Hong Kong dollar: 2.4% (daily share) Hong Kong GDP growth rate: economy is expected to grow 5 percent in 2010, may shrink 2 percent this year. Unemployment: 4.3% (July 2010). Main exports partners: China, US and Japan. Technological: Dubai’s industry growth has given way for technological advancement. The Innovation and Technology Commission (ITC) in Hong Kong supports applied  research and development (R&D) and technology transfer and application. Hong Kong has seen a rise in technological advancement which has contributed to economic and social development. Pest analysis for market occupying in London and Hong Kong: Socio-cultural: Hong Kong: the culture is a mix of the Chinese roots with influences from its time as a British colony. In terms of population, London is the 25th largest city. London is also home to sizeable Muslim, Hindu, Sikh, and Jewish communities. Social trend (London and Hong Kong): career oriented, working class, low level of death rate. Technological: The Innovation and Technology Commission (ITC) in Hong Kong supports applied research and development (R&D) and technology transfer and application. Hong Kong has seen a rise in technological advancement which has contributed to economic and social development. London has a vibrant and growing IT sector. The region boasts over 350 companies with approximately 8000 employees. Economical: The Hong Kong Stock Exchange is the 6th largest in the world. London is a major financial centre for international business and commerce. Public debt: London: 68.5% of GDP (2009 est.). Hong Kong: 14.5% of GDP (2008 est.) Labor force: Hong Kong: 3.64 million (2007 est.) London: provincial unemployment rate fell from 8.9% to 8.6%. (2010) Market: London and Hong Kong Political: Legal and regulatory bodies: Hong Kong: Civil Aviation Administration of China. London: CAA (civil aviation authority) Hong Kong follows a free trade policy and hence  maintains basically no barriers on trade. There are various laws and regulations implied on businesses being set up in London, even for trading as well.

According to Raymond Vernon theory Essay

According to Raymond Vernon theory (Product life theory) and the examples of the developing countries performance in the international market that where shown. These nations permit the increase of foreign firms in their market who take a huge portion of the national firms market, as a result, of their poor competitive skills to preserve their customers.  Moreover, national firms tend to participate in international markets at a moment where they are all ready saturated, for that reason it is difficult to profit from it. Under these circumstances, it is relevant to developing countries to be able to innovate (product and service) and to recognize new potential markets where they can profit. In that order, developing nations should consider what they have, in order to determine what they should produce. The theory of comparative advantage states that â€Å"a country should produce and export those goods and service for which is relatively more productive than are other countries, and import those goods and service for which other countries are relatively more productive than it is†. (Mahoney, Trigg, Griffin & Putstay, 2001, p. 102) Under this theory, a country should produce those goods and services that it is able to produce relatively well, and buy other goods and services from those countries that can produce them relatively well. According to these facts, the country may specialize in specific goods and services taking into account international standards of productivity and quality.  However, this is not the only issue that developing countries governments should take into account if they want to solve the economic (devaluation, current account deficit, foreign debt), social (unemployment, income equality), political and environmental problems that the economic growth process may cause. In addition, they have to add value to the resources they have, creating a competitive advantage (Doryan, 1993, p.451), that help them in sustainable growth.  As previously stated, the export expansion would help economic growth, and if a country is able to create a competitive advantage that would help them to get an important position in the global market. Under these conditions, they can avoid problems such as devaluation, foreign debt, unemployment, income and equality, political instability and environmental problems. According to Porter’s theory, governments must ensure the development of four elements in order to get the nations continued competitiveness, they are:  Ã‚  Productivity: Governments should veal for the industry efficiency creating a macroeconomic and financial dynamism, adequate infrastructure and a competitive domestic market with the participation of international firms. Socio-political Stability: It is necessary to build an environment that allow freedom of expression, human rights and were exist a confidence toward the judiciary system and the government, and good living standards. (Doryan, 1993, p.453)  Human resources: â€Å"The human factor may ultimately come to represent the new competitive edge for the global corporation, more than physical and other resources† (Kedia & Mukherji, 1999, p.235). Government should be conscious of the important of human resources, for that reason it is important to create accessible educational and training opportunities. Environmental Conditions: In order to obtain Environmental sustainability governments should control the adequate management of natural resources, establish rules and procedures to control waste and pollution, and create a social consciousness of the importance of environmental conservation at firms and citizens levels.  Furthermore, Porter states that in order to obtain economic growth through great international trade, the government should be able to promote the creation of international clusters. For example, this is what Mexico is doing by linking with the United States. This is a situation, where Mexico can obtain many benefits in the growth of import and export. In addition, this country can gain access to their technology and human resources and incorporate them into their own country in order to maintain its economic growth and development and internationally competitive strength. (mirar bibliografia mexico) Reference List Aybar & Milman, (1999), † Globalization, emerging market economies and the currency crisis in Asia: Implications on Economic Reform and Development. Multinational Business Review. Vol.7, No. 2. pp. 37-44.  Balassa, B. (1998), â€Å"The Lesson of East Asian Development: An Overview†, The University of Chicago, pp.273-289  Doryan, Eduardo. (1993), † An Institutional Perspective of Competitiveness and Industrial Restructuring Policies in Developing Countries†, Journal of Economics Issues, Vol.28, No. 2. pp. 451-457.  El Pais (2001), Dossier Documental,  www.elpais.es

Chinese food in the United States( food as culture) Annotated Bibliography - 1

Chinese food in the United States( food as culture) - Annotated Bibliography Example The jury is a fundamental part of English judicial system, though few cases are decided by jury these days. It ensures that the judicial system works for the public’s benefit and not to benefit unjust leaders. It promotes not only a healthy society but also a healthy criminal justice system, where political leaders cannot silence their opponents by abusing the criminal justice system. Though it plays an important role, the constitutional position of the Britain’s jury is vulnerable as it is not written in the constitution (Michaels & Laura 54). Although juries play a significant role in criminal justice system, they usually deal with minor cases. The criminal cases are usually divided into three categories. â€Å"Summary† offences are the minor ones and are less serious in nature and are tried only in magistrate’s court. â€Å"Indictable only† is the most serious kind of offences while â€Å"triable either way† are the ones found between the serious offences and minor ones. The triable either way as indicated can be tried either in magistrate’s court or crown court (Towl & David 34). Majority of criminal cases are summary because they are commonly committed because they are least in nature and are listened in the magistrate’s court where the jury has no role. The other few remaining cases in crown court, the defendants either plead guilty and there is no need for a jury or a judge informs the jury that the law demands the judge to acquit the defendant. Therefore, cases heard by the jury are very few when compared to the total number of cases brought before court. The removal of the juries in civil cases was slowly and it might gave started in the mid nineteenth century, when judges were given authority to refuse a case be heard in front of a jury but by a sole judge. This led to the use of jury almost obsolete. The Supreme Court gives qualified jury right to the

The Biology of Sleep Essay Example | Topics and Well Written Essays - 3250 words

The Biology of Sleep - Essay Example Human beings often underestimate the importance of sleep in their lives. Contrary to popular belief, sleep is not a passive phenomenon. It is a dynamic process during which the body recharges, recovers and recuperates. Several physiological systems of the body undergo repair while we sleep. Thus, sleep deprivation can lead to serious health implications. According to the National Sleep Foundation in the United States, human infants require as much as sixteen hours of sleep, while human adults require about eight to nine hours of sleep every night. Women in the first 3 months of pregnancy often need several more hours of sleep than usual. The amount of sleep a person needs also increases if he or she has been deprived of sleep in previous days. Sleep is particularly important for the brain. Even 24 hours of continuous wakefulness can lead to reduced memory and concentration ability, hallucination and mood swings. Precisely how sleep affects human beings is still an area of intense research. Scientists are still trying to comprehend the molecular and physiological functioning of the body in the sleeping stage. But studies conducted so far have only reiterated that sleep is essential for survival. One such study conducted on rats revealed that sleep deprived rats had a severely shortened life span and a breakdown in the immune system. The normal life span of rats is 2-3 years, however sleep deprived rats live for only 3 weeks. These rats develop abnormal low body temperatures and sores on their tails and paws. (Mostaghimi, 2005) Researches conducted over the ages have theorised about the possible functions of sleep. As mentioned earlier, healing and repair are two of the key functions of sleep. A study conducted revealed that sleep hastened the healing process of burn wounds in rats. (Gumustekin et al, 2004) Sleep also forms an important means of energy conservation especially when a person is ill. This probably happens because cytokines, chemicals our immune systems produce while fighting an infection, are powerful sleep-inducing chemicals. Sleep may help the body conserve energy and other resources that the immune system needs to mount an attack. The body is in a quiescent stage while sleeping and considerably less energy is spent in the physiological functioning of the body. Sleep might also be an anabolic state marked by physiological processes of growth and rejuvenation of the organism's immune, nervous, muscular, and skeletal systems (with some exceptions). When a person is in deep sleep, growth hormo nes are released in the body. Also, proteins, which form the building blocks of the body, are produced in large numbers during sleep. The most important function underway in a sleeping human being is memory processing. Scientists have successfully correlated sleep to memory. Sleep helps the brain commit new information to memory through a process called memory consolidation. More specifically, working memory was shown to be adversely affected by sleep deprivation. Working memory keeps information active for further processing and supports higher-level cognitive functions such as decision making, reasoning, and episodic memory. (Turner, 2007) Stages of Sleep A human being usually passes through five stages of sleep. The first four stages can be

Tort Law Essay Example | Topics and Well Written Essays - 1500 words

Tort Law - Essay Example In this case the appellant had suffered damage as a result of a snail in her ginger beer bottle and she brought a claim against the manufacturer for damages. It was held in this case that even though the appellant had not bought the ginger beer and therefore had no rights under the law of contract, she could successfully pursue a claim against the manufacturer in the law of tort. Lord Atkin asserted that a manufacturer owed a legal duty of care to the ultimate consumer of his product. In discussing duty of care as a legal concept, Lord Atkin established the â€Å"neighbour† principle†2. Lord Atkins went on to define the term â€Å"neighbour† in the legal sense as being â€Å"persons who are so closely and directly affected by my act that I ought to reasonably to have them in contemplation as being so affected when I am directing my mind to the acts or omissions which are called into question.3† All the same, there are limitations to the application of duty of care principle. For instance, in the case of Dorset Yacht Co Limited v Home Office4 Lord Reid opined that â€Å"Donoghue v Stevenson may be a milestone†¦but it is not to be treated as if it were a statutory definition. It will require qualification in certain circumstances†5. The development of a test for establishing a legal duty of care in tort has been gradual. In Caparo v Dickman6, the House of Lords specified a three stage test to determine the absence or existence of a duty of care. The different states in this test are first, whether the consequences of the defendant’s actions were reasonably foreseeable. Second, whether there was sufficient proximity to impose a duty of care; and lastly, whether it is fair, just and reasonable to impose a duty of care. In applying this test to the appellant’s position, it must first and foremost be established, whether the respondent could have been

Marketing planing Assignment Example | Topics and Well Written Essays - 2500 words - 1

Marketing planing - Assignment Example Analyzing marketing plan of Boots UK Limited will be the essence of this paper while understanding the research problem in context to theoretical argument of various research scholars. Before going to this discussion, the researcher will try to understand the business matrix of Boots UK Limited. Boots UK Limited- Business Overview Boots was established by John Boot in the year 1849 and the company is headquartered in Nottingham, United Kingdom (Boots-UK, 2013a). Boots UK is the subsidiary of Alliance Boots which is a multinational pharmacy-led health and beauty group (Boots-UK, 2013b). Boots UK works in close partnership with pharmacists and medicine manufacturers in order to maintain steady flow of supply. The company focuses on three major business verticals such as pharmaceutical wholesaling & retail distribution, pharmacy-led health supplement distribution and beauty retailing (Boots-UK, 2013b). Although the parent company Alliance Boots has established its presence over 25 count ries but subsidiary Boots UK has not expanded its operation beyond UK and Ireland. Boots UK Limited (Boots) has expanded its retail operation with the help of establishing 2500 stores in UK and Ireland. The pharmacy chain serves more than 7 million customers every week and the company earns revenue over ?5 billion (Tata Consultancy Services, 2007). Task 1 Ans.1b- Careful analysis of the research work of Sheth and Sisodia (2006) reveals the fact that both product and service driven companies have started to look into marketing planning as a strategic move instead of perceiving it as a mere operational trick to generate brand awareness. Modern companies separately allocate resources for formulating and executing the marketing plan. Sheth and Sisodia (2006) argued that modern marketers have started viewing marketing plan as a means for generating customer satisfaction and loyalty. Modern marketing plan is created after conducting deep market research on consumer behavior, economic powe r index of customer, demography of customers, social dynamics of customers while in previous occasions, marketing plan was developed on the basis of product selling objectives. However, Wood (2008) pointed out that pattern of marketing plan changed in terms on inclusion of social elements in the planning phase. For example, modern marketers emphasize heavily on creating human touch points or human appeal through the marketing plan while in previous occasions, marketing plans were mechanical in nature. Capabilities of Boots UK Limited (Boots) can be assessed in terms of its resources which can be classified as tangible, intangible and human resources. Tangible Resource Intangible Resource Human Resource Capabilities Boots work as the subsidy of Alliance Boots which earns annual revenue of more than $40 billion with operating profit of $2billion. Hence, the group is in financially stable position to finance its marketing plan. Boots is market leader in UK’s pharmacy-led health and beauty with 2,500 distribution centres. Boots has got intellectual capital by establishing patent contract with leading pharmaceutical companies. Contract with pharmaceutical companies help Boots to sell generic drugs in exclusive manner to customers. The company maintains the heritage of 164 years which is greatest drive for building the brand equity for Boots. In many occasions, Boots

Occupational Safety and Health Administration Essay

Occupational Safety and Health Administration - Essay Example As the best precaution to be taken against health and environmental hazards, the following steps would be taken into consideration: Recognition and Identification of the Surrounding Hazards and Risks: - This is, in fact, the first and initial step that I have to undertake in order to establish a safe and risk-free environment. It is also the most important step in the program of safety awareness. Wayne Hebertson, in â€Å"The Practical Safety Guide†, once said that the first step in the process of safety implementation is Identification of Hazards and assessment of risks (Cardenas, Para, 2). I will immediately take the time to review the current condition of the organization and that of the employees. This will enhance identification of the places that need changes, and then initiate the implantation process (Gregory, 97). I will introduce a program where the employees and the employers share a responsibility in understanding and practicing proper hazards and risk management. Normally, it is good for a person to use his or her knowledge to practice proper safety measures. I would recommend the employer to provide the employees with proper and safer working condition (Cardenas, Para, 2). In addition, I will try as much as possible to explore the current and new ideas in all sections concerning safety matters and check for better approaches to safety. This will be achieved through a safety program that contains effective safety procedures and processes, employees training and checklists (Gregory, 101).

Important Moment in My Life from the Viewpoint of Others Essay

Important Moment in My Life from the Viewpoint of Others - Essay Example Clarity of thoughts entails mastery of the language that will be used in writing. A grammatically correct piece can easily convey its message. That piece of writing should not lose its focus and aim for its target audience's heart. I had a fair share of memorable experiences since childhood. I cannot forget the first time I went up on stage to receive my academic award on first grade. As I grew older, the wrong decisions I made also left a mark in my life because of the lessons I learned from it. I can enumerate a number of occurrences that I consider important; but, to my family and friends, the most important event that ever happened to me is my affiliation with the Internal Revenue Service (IRS). IRS is one of the largest financial institutions in the world. Since 1987 to date, I am an enrolled agent of IRS. When I moved to San Diego, I got interested with a promising career of becoming an Enrolled Agent (EA) of IRS. Although I love writing, I am more fascinated with numbers. Hence, I took the EA examination. It was quite difficult because I had to study and master the information from hundreds of different IRS publications that contains thousands of pages. Yet, I passed the exam in just one take. My tax practice began in October 1987. ... I earned a good reputation within the community and the government sectors. I agree with my family and friends that my business achievement is the most important moment in my life, so far. I enjoy great benefits from this profession and it also enables me to spend quality time with my family and friends. I may not be an employee of IRS, but the ten reasons given on the question 'Why it is rewarding to work with IRS' are agreeable (Internal Revenue Service [IRS], 2007). Among the reasons that fit my experience is that IRS has continuously given me the opportunity to improve my skills. In my two decades as an enrolled agent, I have been to a number of IRS-sponsored seminars to upgrade my knowledge on US Tax Law and improve my expertise. Being an enrolled agent has further developed my sense of responsibility for important work. This career has enabled me to ensure that American nationals are aware of their responsibilities with the State and pay their taxes religiously and honestly. I must admit, this line of business is coupled with a lot of temptations. Some of my friends asked me if I ever gave in to the tempting power of money. Indeed, a number of non-compliant taxpayers would offer a large amount of money just to alter the entry in their tax returns. I had a battle with my personal code of conduct. But the fight with my inner-self quickly vanished as my principle prevailed. In a way, the United States Internal Revenue Service has enriched my values. Among these values are integrity to uphold the highest standards of honesty, reliability and honor; accuracy in ensuring precise and thorough work products; respect for every peoples' cultural difference and ideas; and, professionalism in achieving excellence (IRS, 2007). Somehow, I am glad that my family and

Macroeconomics Term Paper Example | Topics and Well Written Essays - 1750 words - 1

Macroeconomics - Term Paper Example This has resulted in a decrease in production, and hence, the world’s Gross Domestic Product (GDP). Other problems such as the crash of the housing market haven’t helped much, and have made the task of lawmakers even more difficult and thought provoking. All of these problems, along with numerous others have been a result of increasing prices of products, services, and in short, the cost of living. This increase in prices of these countless things is known in economic terminology as â€Å"inflation†. Hyper Inflation: Hyper inflation causes severe changes and imbalances in demand and supply. This type of inflation is short-lived because the government intervenes to help money perform its operations. For instance, Russia experienced hyper inflation when it was broken down. During this type of inflation, income levels cannot keep up with the cost of living and the purchasing power freefalls. This leads to economic recession. Moderate or creeping inflation: In this type of inflation, prices rise moderately. The upward trend in prices is gradual and averages between two to five percent. This type of inflation is good for the economy, as it is considered a sign of demand in the economy. Creeping inflation gives several inter linked benefits to an economy because firms will produce more in response to higher demand, employment would increase and the workers would earn more. Thereby, the increase in the cost of living would be proportional to the increase in income level. However, creeping inflation can turn into hyper inflation, if the price level increase crosses double figures. Strato Inflation: Inflation rate of this type ranges from 10% to several hundred percent. It is difficult to anticipate and is usually experienced by developing economies due to their economic weakness. Disinflation: Slowing down of the rate of inflation is called disinflation. For example, if the rate of inflation in USA in 2006 was 5% and in 2005 was 7%. Prices increased in both the

Inaugural Address by John F. Kennedy Speech or Presentation

Inaugural Address by John F. Kennedy - Speech or Presentation Example Written by Kennedy himself, along with his speechwriter Ted Sorenson, the speech is considered to be one of the best given by Kennedy as well as one of the best given by any United States President. The primary audience of the speech was, indeed, the United States public, however, the speech also addressed the citizens and governments of the world at large, touching on universal themes of peace and justice. The speech opens with a very effective hook, by talking about the victory of his party, Kennedy draws the audience in by proclaiming the event to be a beginning of change as well as the start of renewing the rich traditions of United States. The memorable speech opening clearly established the basis for the main body of the speech. The speech was focused – clearly and effectively touching on themes of a need for a new beginning in the face of the then present stale relations between the two Cold War opponents (the United States and the Soviet Union). Recalling images of the glorious past of the United States, and the ideals on which it was found, the speech employed metaphors, especially religious ones, as well as symbolism, and that too having religious undertones. Kennedy talked about the metaphorical torch that had been passed to his generation when he spoke of his presidency. It was, altogether, very easy to follow the speech as it flowed, and was organized, quite logically, with Kennedy ensuring that the conclusion of his speech was concise, memorable and a call to action. The now famous words â€Å"Ask not what your country can do for you – ask what you can do for your country† (Kennedy) were part of his inaugural address. Kennedy relied on words alone to deliver his message. No visual aids were used in the speech, the only mental imagery was evoked in a bid to get the public excited and hopeful about the future in general, and the Kennedy administration in particular. Kennedy sounded a bit nervous, although his enthusiasm shows th rough in the choice of his words as well as his hopeful tone for the change he sought to bring about with regard to the United States itself and its relationship with the outside world. Kennedy accomplished this by maximizing the role of the audience in the change to come by using inclusive language as well as by addressing the audience directly (i.e. using you and we focused language). The audience cheered during the speech and clapped, however, other than that there was no audience interaction. The tone of the speech was somber and serious, there was no levity or humor worked into the speech. Moreover, Kennedy stayed on the podium during the whole speech and did not move around or use the stage to augment his words. Overall, Kennedy seemed very confident, although a little bit nervous. His posture showed his poise and assurance, though he did not use gestures to supplement or stress his words. Though Kennedy was reading the speech as he had not memorized it, yet he tried to keep a s much eye contact as possible with the audience. Since he did not have any distracting mannerisms, his lack of constant eye contact did not take away from the speech.  

Basic Cash Management Process Essay Example for Free

Basic Cash Management Process Essay Every company can be viewed as a cash pool into which funds flow from various sources. Several techniques are used to speed the collection of such funds. Conversely, cash flows out of the pool for payables and other disbursement reasons. An important aspect of cash management is to control tightly both cash inflows and outflows. When cash inflows exceed cash outflows, surplus cash builds up. This surplus can be used to repay debts or for investment in marketable securities. Alternatively, when outgoing funds exceed the inflow, the firm must raise money by borrowing or by selling some marketable securities. THE CONCEPT OF FLOAT A cash managers job is to make payments to others as slowly as possible and to convert into cash – or clear – payments received from others as quickly as possible. The reason is float, the most important element of cash management. Float is the amount of uncollected funds moving through the financial transfer system. It shows up as the difference between the balance shown on a firms checking account and the balance on the banks books. For example, suppose a firm writes, on average, $100,000 of checks daily. If it takes four days for checks to clear and be deducted from the firms bank balance, the firms own books will show a cash balance that is $400,000 less than the banks records indicate. The firm has the use of these funds, called disbursement float, as long as this situation persists. On the other hand, the firm loses the use of check-clearing float – one component of collection float – on the checks that it has deposited in its account but that have not yet cleared. Suppose the firm deposits $90,000 in checks every day, and these checks clear in three days on average. The firms books then show cash balances that are $270,000 larger than the banks books indicate. Thus, the firms net float – the difference between its $400,000 disbursement float and its $270,000 check-clearing float – is $130,000. This means that the firms actual cash balance is $130,000 greater than its recorded cash balance. The firm can invest or otherwise spend these excess funds. The float on an individual item can be measured in dollar-days and is calculated as the amount of the check multiplied by the number of days of delay until that check clears: Alternatively, the average daily float can be calculated as the average daily receipts multiplied by the average delay in collecting each dollar.   The average delay in collecting a dollar equals the total dollar-days of float divided by the total amount received during the period or Average Delay The existence of float lies at the core of every system designed to accelerate, decelerate, or control corporate funds. By reducing collection float, the corporate treasurer can accelerate cash flow and enhance the return on current assets. Similarly, corporate cash flow may be improved by increasing disbursement float. The value of decreasing collection float or increasing disbursement float is tied to the opportunity cost of funds. It can be measured as   Value of Float = Dollar Amount of Float times Time times Interest Rate For example, suppose a firm can reduce the collection time on $5 million of receivables by three days. Assuming that it will invest this money at an annual interest rate of 10 percent, it will earn interest at a rate of .10/365 per day on the $5 million. Therefore, the value of a three-day reduction in collection float is $5,000,000 times 3 times 0.10/365 = $4,109.59 If collections ordinarily average $5 million daily and the company managed to reduce the float permanently by three days, it would then be able to free up $15 million in working capital. At 10 percent interest, this reduction in float is worth $1.5 million ($5,000,000 times 3 times .10) annually. Using a 10 percent discount rate, the present value of this permanent reduction in float is $15 million ($1,500,000/.10). Reworking this example with a different interest rate, say 6 percent, reveals that if the company can permanently free up $15 million in working capital, its shareholders will be $15 million richer ($900.000/.6), regardless of the interest rate. In other words, the value created by a permanent reduction in float is independent of the interest rate. Collection Float Collection float is the time that receivables spend in the process of being collected. It consists of the following four elements: 1.Invoicing float is the interval from the time a company creates an invoice and mails it to the customer until the customer places the payment in the mail. During this phase of the collection cycle, the cash manager has no control over the funds. 2.Mail float, the next phase in the cycle, is the time taken by the U.S. Postal Service to deliver the customers check. 3.Having received payment, the company experiences processing float, the flow of the check through the companys accounting system on its way to be deposited. 4.Finally, there is check-clearing float. This is the time it takes to clear each check deposited. Invoicing float may be reduced only by changing the payment terms. The other three types of float are controllable. A.2 discusses the various means to accelerate the collection of funds. Exhibit A.1 illustrates the various types of collection float.

Quantification of Venlafaxine in Tablet Dosage Form

Quantification of Venlafaxine in Tablet Dosage Form New chiral normal phase UFLC method for determination of venlafaxine hydrochloride enantiomers in pharmaceutical formulations ABSTRACT Aim: A simple, specific, precise, sensitive and rapid normal phase-UFLC method was developed for determination of venlafaxine hydrochloride enantiomers in pharmaceutical formulation. Methodology: The method was developed on a Lux amylase 2 column (150 x 4.0 mm I.D., particle size 5 ÃŽ ¼); the mobile phase was n-hexane and ethanol (97:3 v/v); in 0.1%diethyamine using UV detector was fixed at 254 nm with a flow rate was 1 mL/min. Results: The retention time (tR) of R- venlafaxine hydrochloride and S- venlafaxine hydrochloride were found to be 4.5 ±0.2 min and 5.3 ±0.3 min, respectively. The linearity over the concentration range of 5-30  µg mL-1 for venlafaxine. The intra-day and inter-day coefficient of variation of the assay method were found to be 0.293 to 1.760 and 0.319 to 0.210 respectively, with high accuracy and precision results. The proposed NP-UFLC method is suitable for analysis of venlafaxine hydrochloride enantiomers in pharmaceutical dosage forms. Conclusion: The validated NP-UFLC method was developed for the quantification of venlafaxine in tablet dosage form. Keywords: R-venlafaxine hydrochloride, S-venlafaxine hydrochloride, enantiomers, NP-UFLC, Validation INTRODUCTION Venlafaxine is a second-generation antidepressant drug marketed as a racemic mixture (Figure 1). The R-enantiomer exhibits dual presynaptic inhibition of serotonin and noradrenaline uptake, whereas the S-enantiomer is a serotonine reuptake inhibitor. Thus, the drug is the first and most commonly used serotonin and noradrenaline reuptake inhibitor. Its synthesis and that of several analogues were described many years ago. The synthetic routes are similar and vary according to the nature of the aromatic substituents. However, the final products are racemic mixtures, and they were crystallized as hydrochlorides.[1] Although the disposition of venlafaxine in humans was originally found not to be stereoselective.[2] In view of the near expiration date (June 2008) of the first patent for the racemic compound and of these recent clinical findings, venlafaxine appears to be a good candidate for a chiral switch.[3-4] Figure 1: Molecular structure of Venlafaxine The trend toward single enantiomer drugs is clear and the number of racemic drugs that reach the market as new chemical entities is decreasing.[5] The relevance of chirality in antidepressant drugs was highlighted several years ago and many examples are illustrated in a recent very complete review.[6-7] In the previously cited research on the resolution of venlafaxine, the enantiomers were separated by either of two general approaches. The first is the classical method of diastereoisomeric salt formation and fractional crystallization and the second approach uses analytical enantioselective electro driven methods. In the latter cases, either cyclodextrinsin capillary electrophoresis.[8] There is only one literature report where an HPLC baseline separation of the enantiomers of venlafaxine extracted was achieved using a CSP and normalphase mode.[9] From an analytical point of view, enantioselective chromatography offers the advantages of a method that can be developed on a semiprepara tive or preparative scale for the isolation of single enantiomers, which then become available for pharmaceutical testing strategies and requirements for enantioselective.[10] In the present research work, a simple, sensitive and accurate normal phase UFLC method to separate R and S-enantiomer of venlafaxine in bulk drugs and tablets using Lux amylase 2 column column has been reported for first time. The method was also validated to ensure the compliance in accordance with the ICH guidelines. MATERIALS AND METHODS Chemicals and Reagents: Venlafaxine hydrochloride enantiomers were a gift sample from R N FINE CHEMICALS BANGALURU, India. The solvents like n-hexane and ethanol diethylamine used was of HPLC grade (Merck, India). Commercially available racemic venlafaxine hydrochloride tablets claimed to contain 25mg of drug were procured from local market. Instrumentation: Quantitative NP-UFLC was performed on gradient high pressure liquid chromatography (Shimadzu) auto sampler consisting of a LC–20HT solvent module, SPD– 10A, and an PDA detector with LC software. The column used was LUX amylase 2 chiral column(150 x 4.0 mm ) particle size 5 ÃŽ ¼. UFLC conditions: The composition of the mobile phase was n-hexane and ethanol in the ratio of 97:03 v/v. They were filtered before use through a 0.2 mm membrane filter, degassed in a bath sonicator for 10 min. The mobile phase was pumped from the solvent reservoir to the column at a flow rate of 1mL/min, which yielded a column backpressure of 96 kg/cm2. The run time was set at 20 min and column temperature was ambient. The volume of injection loop was 20 mL. prior to injection of drug solutions, the column was equilibrated for at least 30 min with the mobile phase flowing through the system. The eluents were monitored at 254 nm and data was acquired, stored and analyzed with the LC 10 software. REAGENTS USED Mobile phase n-hexane and ethanol of HPLC grade was taken as mobile phase in the ratio of 97:3 % (v/v). Preparation of standard stock solution Standard stock solution (100  µg mL-1) of Venlafaxine hydrochloride was prepared by weighing exactly 10 mg of drug dissolved in isopropanol and diluted to 100 mL with same solvent. Preparation of calibration curve Aliquots of Venlafaxine hydrochloride ranging from 0.5-3 mL (each mL contains 100  µg mL-1) were pipetted into as a series of 10mL volumetric flasks. The volume was made up to the mark at with isopropanol. Aliquoets of 10 µL was injected (six time) into HPLC. The elution of the drug measured at 254.0 nm. The amount of venlafaxine hydrochloride present in the sample solution was computed from its calibration curve and it was constructed by plotting peak area of chromatogram against the concentration of Venlafaxine hydrochloride. The blank chromatogram and standard drug chromatogram were shown in figure 2 and 3 respectively. Linearity was 5.0-30  µg mL-1 for Venlafaxine hydrochloride was shown in figure 4. Figure 2: Blank chromatogram Figure 3: Standard Chromatogram of venlafaxine enantiomer Figure 4: Calibration curve of venlafaxine hydrochloride ANALYSIS OF TABLET DOSAGE FORM Five tablets (EFFEROX), each containing 25 mg of venlafaxine hydrochloride were weighed and finely powdered. Powder equivalent to 125 mg of venlafaxine hydrochloride was weighed and transferred to a standard volumetric flask. The contents were mixed thoroughly and filtered through a 0.45 ÃŽ ¼m membrane filter. 10 ÃŽ ¼L of the sample was injected in to UFLC system for the analysis. The peak profile and peak purity of both enantiomers are shown in Fig. 5, 6, 7 and 8. Figure 5: Peak Profile Enantiomer 1 Figure 6: Peak Profile Enantiomer 2 Figure 7: Peak Purity Enantiomer 1 Figure 8: Peak Purity Enantiomer 2 RESULTS AND DISCUSSION Validation of the method The developed method for the assay of venlafaxine has been validated as per the current ICH Q2 (R1) guidelines.[11] Analytical parameters The development of NP-UFLC method for the determination of enantiomers has received a considerable attention in recent past because of its importance in the quality control of drugs and drug products. The assay of venlafaxine hydrochloride enantiomers was resolved with good accuracy. The retention time (tR) of R- venlafaxine hydrochloride and S- venlafaxine hydrochloride were found to be 4.5 ±0.2 min and 5.3 ±0.3 min, respectively. A typical chromatogram of R-Venlafaxine hydrochloride and S- venlafaxine hydrochloride is shown in Figure 3. Tailing factor for both R-venlafaxine hydrochloride and S-venlafaxine hydrochloride was found to be 1.1 and 0.8 respectively. The calibration curve was constructed by plotting the peak areas against the concentration of R-and S-venlafaxine hydrochloride in 5-30  µg mL-1 were shown in the Figure 4. It was found to be linear with a correlation coefficient of 0.9971 for R-venlafaxine hydrochloride and 0.9992 for S-venlafaxine hydrochloride, the r epresentative linear regression equation being y = 10507X +2467.1 and y = 10654X +2065.8 for both the enantiomers respectively. The slope, y-intercept, and their standard deviations evaluated are presented in Table 1. Table 1: Regression and sensitivity parameters of enantiomer-1 and enantiomer-2 Accuracy and precision The amount of venlafaxine hydrochloride enantiomers in the matrix was calculated using following formula. % Recovery = T-A /SÃâ€"100 T–total amount of drug estimated, A-initial amount of drug in the tablet powder and S- amount of pure drug added. The results revealed (Table 2), high recovery of Venlafaxine hydrochloride enantiomers, indicating that the proposed method for the determination of venlafaxine hydrochloride enantiomers in the tablet is highly accurate. The intraday and inter day percentage relative standard deviation values were shown in Table 3. These values were within the standard limits. Table 2: Accuracy data of enantiomer-1 and enantiomer-2 Mean value of six determinations Table 3: Precision data of enantiomer-1 and enantiomer-2 Limit of detection and limit of quantification Limit of detection can be calculated using the following equation according to ICH guidelines: LOD = 3.3 x N/S LOQ = 10 x N/S where N is the standard deviation of peak areas of the drug and S is the slope of the corresponding calibration curve. The results are shown in Table 1. Assay of the drug The chiral NP-HPLC method developed in the present investigation was used to quantify venlafaxine hydrochloride enantiomers in tablet dosage forms. The obtained results are given in Tables 4. The average drug content was found to be 10.047 mg for R-venlafaxine hydrochloride and 9.978 mg for S-venlafaxine hydrochloride of the labelled amount in 25mg of racemic venlafaxine hydrochloride, respectively. Table 4: Assay of Venlafaxine Robustness of the method and stability of the solution The robustness of an analytical procedure has been defined by the ICH as a â€Å"measure of its capacity to remain unaffected by small, but deliberate variations in method parameters. The most important aspect of robustness is to develop methods that develop methods that allow for expected variations in method parameters. According to ICH guidelines, robustness should be considered early in the development stage of a method. The typical variations studied under this parameter are flow rate, wavelength and mobile phase composition. The results are tabulated in Table 5. Table 5: Robustness data of enantiomer-1 and enantiomer-2 CONCLUSION A simple, rapid and normal phase chiral UFLC method has been developed and validated for the enantiomeric separation of venlafaxine in tablet formulation. This method is precise, accurate, robust, and specific. Satisfactory results were obtained from the validation of the method. The short retention time (4.5 min for enantiomer 1 and 5.3 for enantiomer 2) obtained provides rapid determination of venlafaxine, which is significant for its routine analysis in quality control. The method exhibits an excellent performance in terms of sensitivity and robust. The experimental results of the present study showed that the proposed NP-UFLC method is simple, specific, precise, sensitive, rapid and accurate and is useful for separation of venlafaxine hydrochloride enantiomers in its pharmaceutical formulation. References Yardley JP, Husbands GE, Stack G, Butch J, Bicksler J, Moyer JA, Muth EA, Andree T, Fletcher H, James MNG, Sielecki AR 2-Phenyl- 2-(1-hydroxycycloalkyl)ethylamine derivatives: synthesis and antidepressant activity. J Med Chem 1990;33:2899–2905. Wang CP, Howell SR, Scatina J, Sisenwine SF, The disposition of venlafaxine enantiomers in dogs, rats and humans receiving venlafaxine. Chirality 1992;4:84–90. Ault A Big pharma is increasingly in getting a piece of the generic pie. The Scientist, 2005;19:36–38. Agranat I, Caner H, Caldwell J Putting chirality to work: the strategy of chiral switches. Nat Rev Drug Discov 2002;1:753–768. Arina V, Reeves JT, Senanayake CH, Song JJ, Asymmetric synthesis of active pharmaceutical ingredients. Chem Rev 2006;106 : 2734–2793. Ruffolo RR Chirality in ÃŽ ± and ÃŽ ²-adrenoceptor agonists and antagonists. Tetrahedron 1991;47:9953–9980. Hutt AJ. Drug chirality and its pharmacological consequences. In Smith HJ, editor. Introduction to the principles of drug design and action, 4th ed. Boca Raton: CRC Press; 2006. Pg no: 117–183. Fanali S, Cotichini V, Porra` R Analysis of venlafaxine by capillary zone electrophoresis. J Capillary Electrophor 1997;4:21–26. Caccamese S, Biance S, Carter GT, Direct high performance liquid chromatography separation and 11 analogues using amylose derivated stationary phase, Chirality 2009; 21: 569-577. Anderson S. Preparative chiral chromatography. A powerful and efficient tool in drug discovery. In: Subramanian G, editor. Chiral separation techniques, 3rd ed. Weinheim: Wiley-VCH; 2007. Pgno: 585–600. 1

Downfall of Tsar Nicholas II and WW1

Downfall of Tsar Nicholas II and WW1 To what extent was the First World War responsible for the downfall of Tsar Nicholas II? Jack Boag, Thursday, 26 January 2017 Shortly after Russia became the first member of the Entente to enter the First World War on the side of Serbia, Tsar Nicholas II, a devoutly religious man, prayed for hours on end in his private chapel, repeating the line from the Our Father, Thy Will Be Done. Then, God appeared to him, and instructed him to take personal command of the armies and lead from the front. These events could be said to have led to the downfall of both the Tsar personally, and autocracy as a whole. However, from a moral standpoint, what he did was perhaps commendable. His desire to join his troops at the front rather than watch the oncoming slaughter from the Winter Palace increased his popularity and the popularity of the war. In addition to his devout religious beliefs, he felt that his duty was to serve, rather than rule over his subjects. In short, he did the wrong thing for the right reasons. To quote Dominic Lieven, Nicholas loved his country and served it loyally to the best of his ability. He had n ot sought power and he was not, by temperament or personality, well equipped to wield it. Possibly the most catastrophic mistake upon going to the front was leaving the nation under the governance of the Tsarina Alexandra (his wife) and the rather dubious holy man Grigori Rasputin. In the words of Orlando Figes This was autocracy without an autocrat. Both Alexandra and Rasputin were incredibly unpopular, and the general populace were very suspicious of them. The fact that Alexandra was German made things worse, and false accusations of her being a German spy were commonplace. Rasputin didnt help himself either, and his indulgences outside of his duties to the Imperial Family became Russias worst kept secret. There was even (probably unfounded) rumours of the two having an affair. Cartoons of them in bed together were constantly going round all the major Russian newspapers. Both Alexandra and Rasputin valued loyalty over ability and this guided their choice of ministers horrendous judgement on their part. It is often said about the Western Front that reason for the mass slaughter was that it was a war conducted using 19th Century tactics, but with 20th Century weapons. However, the Russian Army was still stuck in the previous century. It had never seen victory against an adversary of a similar size in nearly 100 years. The Crimean War was a disaster, and defeat in the Manchurian War against Japan was an utter humiliation for Nicholas II. It the Russian Army could be defeated by the Japanese, how would it fare 10 years on against the Germans, who had modernised their army, while the Russian one had not changed since their defeat in Manchuria. The slaughter at the Battles of Tannenburg and the Masurian Lakes was on such a scale that the Russian Generals, in order to spare their men more pain, opened fire on them. General Samsonov, in charge of the Russian Army at Tannenburg, committed suicide shortly afterwards in shame. 70,000 Russian soldiers died at Tannenburg and 125,000 Russians di ed at the Masurian Lakes. The following extract is a report from the front. The army had neither wagons nor horses nor first aid supplies. We visited the Warsaw station where there was about 17,000 men wounded in battles. At the station we found a terrible scene: on the platform in dirt, rain and cold, in the rain on the ground even without straw, wounded, who filled the air with heart-rending cries, dolefully asked: For Gods sake, order them to dress our wounds, for five days we have not been attended to. More Russians were killed than any other nationality during the war (considering the Germans were fighting on two fronts, unlike the Russians). In terms of the Entente, Russians make up approx. 40% of the dead and 50% of the wounded (About 4 million Russians died and about 5 million were wounded). However, the pre-existing conditions for an uprising were already there. Russias view of the Tsar was mainly an outcome of Bloody Sunday in 1905, where the Imperial Guard opened fire on unarmed demonstrators. From that point forward, the writing was on the wall for autocracy in Russia, and for Nicholas. He came across as out of touch with the common man and incredibly oppressive. His concessions were not really concessions, as the Duma (Russias Assembly that Nicholas reluctantly agreed to) had no real power. On the international stage, the war with Japan over colonial ambitions in Manchuria and Korea was a disaster. An unhappy people, and an unhappy military after that defeat. This meant the clock had been ticking for Nicholas II for 9 years prior to the war. In conclusion, the war itself was a disaster for Russia. Their army was top-heavy and woefully ill-equipped, as was shown by the Manchurian debacle in 1905. Nicholas II going to the front with his men was commendable from a moral standpoint, but was political disaster for him. Tsarina Alexandra and Rasputin were unequal to the task of governing the nation and were heavily criticised in the popular press. However, the war itself was only a catalyst for what was already set in stone after Bloody Sunday and the Russo-Japanese War.

Film Analysis about Women in the Movie Pretty Woman Essay example -- e

The Hollywood movie Pretty Woman (1990) is about a prostitute in Hollywood, marrying an extremely rich businessman, in spite of her mutual distrust and prejudice. The movie contains the basic narrative of the Cinderella tale: through the love and help of a man of a higher social position, a girl of a lower social status moves up to join the man at his level. Vivian Ward (Julia Roberts) in Pretty Woman comes from a small town in Georgia, and works as a prostitute on the streets of Hollywood to support herself. Although Vivian's social position is very low, she has a strong sense of personal dignity and independence. Even though sometimes she have to stand by the street with empty stomach to wait for clients, Vivian and her friend Kit still keep themselves from the control of pimps, and "act as their own agents". Later, at the end of Vivian's one-week business arrangement with wealthy Edward Lewis (the Prince to her dream), which culminates in love and growing mutual respect, he offers her an apartment, a car and a credit card to get her off the streets, but she refuses. For Vivian, however, this arrangement is only different in terms of "geography" and terms of payment for the "business†; between them. Vivian knows that in society her own effort is the key to supporting herself and eventually securing a better future. She wants to set up a life in the city and tries very hard to look for a job. Due to lack of a skill, although she is willing to do heavy or dirty work, she is not able to find a job with enough pay to support herself. Her goal in life is simply to support herself by her own effort instead of letting somebody else arrange and control her life. This, in it self, represents a spirit of active effort for someone like Vivian. In addition to her efforts in trying to support herself and realize her own goals, Vivian also endeavors to help others. With a part of the $3000 windfall she earns from her week with Edward Lewis, she presses her friend Kit to pursue her long-dormant desire to become a beautician. And her most significant achievement is helping Edward Lewis, the corporate raider, rediscover his humanity, so he can build things instead of dismantling the work of othe rs for profit, and find a more meaningful life other than locking himself in work. The two aspects discussed above display the changes of emphasis on self-... ...ulminates in an attempt to rape her. In the attempted rape scene, it is very clear that Phil wants to rape Vivian not to quench an uncontrollable sexual impulse, but to give vent to all his anger for what he has lost -- the money from an unfriendly buyout that Edward has overturned with his newfound humanity, and the control of Edward. Phil wants to humiliate Vivian as he feels he has been humiliated, and, if possible, destroy her. The rape is not about sex but about abasement and power. Pretty Woman, 1990s Hollywood movie, embodies many new as well as old values and ideologies. I was surprised when I saw that, the old themes and sexual stereotypes are not completely abandoned, but the old portrayals of gender stereotypes are transmuted. Finally, the movie says that women, first of all, should rely on themselves and not submit to any kind of domination. They should simply support themselves by their own efforts instead of letting someone else arrange and control their lives. The movie also demonstrates how a girl possessing the virtues of honesty, patience, prudence, industry, and obedience can be rewarded with a husband and the attendant better life and higher social position.

Frustration and Denial in Morrisons Sula Essay -- Sula Essays

Frustration and Denial in Morrison's Sula A book which is most celebrated for its tale about friendship is found to have a more important theme and role in literature. "In Search of Self: Frustration and Denial in Toni Morrison's Sula," the author Maria Nigro believes Sula has much more important themes in modern literature. "Sula celebrates many lives: It is the story of the friendship of two African American women; but most of all, it is the story of community" (1). And it's not just any community is the community of the Bottom. African Americans who are a working class community. Their main problem is surviving. They must work any job they can get so that they and their families can live a life with food and a roof under their head. These jobs and sacrifices shape each of their lives. Nigro claims this is the most important theme in Sula because working-class people have been left out of modern literature. "literature has been created for the cultural elite, and the rest of us have come to consider literature as a reflection of an elitist lifestyle to which the ordinary person cannot hope to relate" (1). Sula proves to fit this hole missing in the literature world. A community that seems to have all the cards stacked against them. Being black during this era, 1915-1965, means fighting for survival. It means scrimping to get by, doing menial jobs, doing all they can to get by. Nigro continues on describing the women of Sula. The struggles of Eva after Boy-Boy leaves, unable to get a decent paying job because she was a black woman. Finding herself sacrificing her leg for the love of her children. How Eva shaped the lives of her ... ...introduction I believed Nigro thought the novel was important because it gave every working-class person a representation in today's literature. But by the end it's clear she meant it gave the African-American working-class person, if not the whole race a representation in today's literature. Even though each group, African-American's and the working-class community, are missing from today's literature; I think Nigro could have made her purpose or thoughts a little more clear. This article gave me a wider prospective on the whole theme of Sula. And since I have chosen to write about the women in Sula and their struggles to survive I found the article very useful in narrowing down my argument. And even though her thesis might have not matched her entire article, Nigro definitely understood Sula, the women, and the many themes of the novel.

Is Religion Just a Joke? Essay -- Religion Religious Essays

Is Religion Just a Joke? Driving with my friend to the movies one evening last winter we discovered a group of people bundled up and picketing by The Safari movie theatre in Moorhead.à  My friend and I didn’t know what movie we wanted to watch, but these protesters made up our mind.à  We decided to see the movie â€Å"Dogma† because that was the very movie these outraged people were boycotting.à  Sometimes people carry their religion to the point where it has an adverse effect on people.à  This was the case that evening. As we watched â€Å"Dogma,† my friend and I laughed hysterically.à  It wasn’t nearly as bad as the protestors suggested.à  The view the â€Å"outraged Christians† and I seemed to disagree on was they took the movie literally, whereas I personally took it as mere fiction.à  In my opinion, it was just another religious comedy to bring the sometimes-scary topic of â€Å"religion† down to a point that seems more human in the eyes of the average American today. By making the topic of religion humorous, we as a society can take a look at the different aspects of this complicated and controversial issue.à  What is ethically right or wrong has been seen in many issues such as cloning, euthanasia, and abortion.à  Religion, along with these other issues, is often hard to confront.à  With the aid of movies, such as â€Å"Dogma† and â€Å"Keeping the Faith,† we are able to delve into the issue of religion more easily.à  Let us now take a look at these two movies.à  â€Å"Keeping the Faith† starts with a priest, Brian Finn, played by Edward Norton, telling his complicated story to the local bartender in New York who thinks he’s heard it all already.à  Brian tells of a childhood friendship between himself, Jake Schram, and a girl named Anna Reilly.à  The three... ...ck Jesus, a thirteenth apostle played by Chris Rock who was written out of the bible because he was black (having a black savior is okay, but not a black apostle), Mary not being a virgin, after all, â€Å"Do you think Joseph would stay around if he wasn’t getting any?,† and God being a woman.à  Anyone who would take these humorous and outrageous suggestions literally is more of a joke than this movie.à  In my opinion, a movie is just a movie and nothing more, other than to bring into focus a difficult subject matter.à  Therefore, funny movies about religion actually help viewers think critically about religion.à  The protestors seemed to want to make the religious comedy genre be blasphemy on God, where that is not what the movie was trying to do.à  Which brings out the question: Who is making religion a joke?à  -The movies? -Or the people carrying their religion too far?

Data for Newark General Hospital Essay

A. Calculate and interpret the profit variance. Profit Variance = Actual Profit – Static Profit = 0.3 – 0.6 = -0.3 In words Newark General hospital was $300,000 below standard, and made less profit than their expectations. B. Calculate and interpret the Revenue variance. Revenue Variance = Actual Revenues – Static Revenues = 4.5 – 4.7 = -0.2 In words Newark General Hospital was $200,000 below standard, and generated less revenues than their expectations. C. Calculate and interpret the Cost variance. Cost Variance = Static Costs – Actual Costs = 4.1 – 4.2 = – 0.1 In words Newark General Hospital’s $100,000 cost variance indicates that realized cost was much greater than expected. D. Calculate and interpret the volume and price variance on the revenue side. Volume Variance = Flexible Revenues – Static Revenues = 4.8 – 4.7 = 0.1 Price Variance = Actual Revenues – Flexible Revenues = 4.5 – 4.8 = -0.3 These variances tell that higher than expected volume should have resulted in revenues being $100,000 greater than expected. However, this potential revenue increase was partially offset by fact that realized prices were less than expected. The end result of higher volume at lower prices is realized revenue that was $200,000 less than forcasted. E. Calculate and interpret the Volume and management variances on the cost sides. Volume Variance = Static Costs – Flexible Costs = 4.1 – 4.1 = 0 In words Newark General Hospital had no affect of volume to the costs of the Hospital, so, there was no change in the volume, which leaded to higher cost. Management Variance = Flexible Costs – Actual Costs =4.1 – 4.2 = -0.1 In words, in the Hospital cost overrun happened by some factor which are either controllable or can be controlled by management. F. How are the variances calculated above related? Explaining variances in financial statements is vital to the success of a business. Variances are the difference between budgeted amounts and actual income or expenses. Managers use variance reports to make changes in financial forecasts and monitor the performance of a business or organization. Variance explanations might prompt a manager to put stronger financial controls in place or to reallocate resources. 8.2: 2007 revenues for the Wendover Group Practice Association for four different budgets, in thousands of dollars: | |Flexible |Flexible | | |Static Budget |(Enrollment/Utilization) |(Enrollment) |Actual Results | | |Budget |Budget | | |$425 |$200 |$180 |$300 | A. What does the budget data tell you about the nature of Wendover’s patients: Are they capitated of fee-for-service? As per the budget data given for Wandover’s patients are capitated that is why information is divided into two flexible budgets, i. One for flexed for both enrollment and utilization and, ii. One flexed only for enrollment. B. Calculate and interpret the following variances. i. Revenue Variance: = Actual Revenue – Static Revenue = 300 – 425 = -125 Which indicates negative variance, so that revenue was $125,000 less than expected. ii. Volume Variance: = Flexible Revenues – Static Revenues = 200 – 425 = -225 iii. Price Variance: = Actual Revenues – Flexible Revenues = 300 – 200 = 100 Here lower than expected volume should have resulted in revenue being $225,000 lower than expected, however, this potential revenue decrease was partially offset by the fact that realized prices were more than expected. The end result of lower volume at higher prices is realized revenue that was $125,000 less than forecasted. iv. Enrollment Variance: = Flexible (Enrollment revenues) – Static revenues = 180 – 424 = -245 v. Utilization Variance: = Flexible Revenues (Enrollment/Utilization) – Flexible = 200 – 180 = 20 The volume variance can be broken down further. Enrollment changes (deficiencies) caused a $245,000 shortfall from budget. However, utilization by the enrolled population was slightly down, which produced $20,000 in unexpected profit. Together, the enrollment shortfall and utilization decrease resulted in a volume shortfall of $225,000. In essence, some of the enrollment deficiency was offset by improvement in utilization control.

Behavioral Genetics and Human Personality

People do possess certain behaviors that make us unique from one another. People do vary in their behavior or the way we think, feel and act. The complexity of human behavior and understanding its nature has been the main interests of those studying behavioral genetics. We all know that if we inherit our physical attributes with our parents we also inherit their behavior which we call genotypes.We are also aware of the role of the society, culture or the environment in shaping one’s behavior. Which of the two then exerts the greatest influence in our life? In order to identify which really molds human behavior a family studies, adoption studies and twin studies where conducted. In these three settings the siblings are compared with their shared and non-shared experiences. The environment provides the child with care, education and other experiences.People differ in many ways in terms of intelligence, mental states, social ability, self-concept or self-esteem, attitudes, belief s and preferences. Genetics versus environment can also be called nature versus nurture in shaping behavior. The debate between the two tries to challenge the fact that genotypes or the nature of a person’s behavior can be altered by the environment or the inherited traits will remain the same and control the person no matter how strong the influence of the environment.Suicidal tendencies and anti-social behavior for example are studied if it is inherited or purely environmental. In my own opinion the behavior could depend upon the individual’s personal adjustment or resistance to the environment that can create a difference in our behavior. Work Cited Haimowitz, Avi. Heredity versus Environment: Twin, Adoption and Family Studies. November 2005. Rochester Institute of Technology: Great Ideas in Personality 4 June 2009

Young Latina Mothers

Latina Recently, the Latino population in the US has become the largest ethnic group. According to the Census data, the Latino population grew by 58% from 1990 to 2000, whereas the total population grew by 13% in the same period (Skogrand, 2005). The number is estimated to be much larger but due to their undocumented status many Latino people did not participate during the 2000 census. The term â€Å"Latino† includes a wide variety of immigrant subgroups that speak Spanish, and encompasses a number of groups from Central and South Americas, with migrants from Mexico, Puerto Rico and Cuba being the largest, and â€Å"Latina† is the feminine form. Young Latino Mothers A research conducted by Berkowitz and Kahn (1995) titled, Sources of Support for Young Latina Mothers, highlighted the plight of young Latina mothers in the US and ways to address their problems. Due to high rates of immigration and fertility of young Latina women, which is twice compared to the rest of the US population, their numbers are growing rapidly. According Berkowitz and Kahn, many young mothers and their children are poor, and young mothers who raise their children independently bear the brunt of hardship compared to those who live with husbands or parents or other adults who are financially sound. However, neither getting married nor outside support to cushion the young mothers from poverty and other adverse affects. There is no single to pattern to describe Latina mothers as they are diverse; however, there are certain features each of the subgroups. Puerto Rican mothers are impoverished compared with other groups, remain single, live away from parents or relatives, and are welfare dependents. Cuban mothers are economically well off with low rates of welfare benefits. Central and South American mothers living patterns are similar to Anglos, though they are poorer to the Anglos. Young teenage mothers who raise the children on their own are found to be the most vulnerable. Teen mothers who live with their parents and relatives tend to remain in school and less likely to be poor. Married teen mothers are better off compared to single teen mothers who live with relatives or parents. However, married teen mothers are less likely to attend school than unmarried, resulting in lower education levels. Mothers who delayed their first births after the teen years had done well compared to parents who became teen mothers – they completed school and college. Social and cultural influences Acculturation and biculturalism, according to several researchers, influence the parenting style among young mothers. Acculturation is the process in which an individual acquires the skills required for life in a new environment. Hence, the impact of acculturation has altered traditional gender roles that resulted in women taking up employment, yet they fall into low income groups. Latinas who are less acculturated have traditional gender role beliefs, whereas more acculturated Latinas see more life choices (Latina Adolescent Health, 2007). Within the community, there are large cultural differences, however, there are commonalities within many Latino families. According to research the Latino families give importance to family, religion and gender roles. The importance of the family is the pervasive value in the Latino culture, extended family is essential. Both parenthood and partnerships are considered to be same as family affiliations are given importance. The main purpose of the marriage is to have children and the subsequent family life. Traditional roles play a critical role in reinforcing the gender roles: Machismo alludes to maleness or manliness and a man is expected to be physically strong, authority figure in the family who sustains the family. On the contrary, the role of the woman is complementary or Marianismo, who is self-sacrificing, religions and a homemaker. In Latino culture, motherhood for women is an important goal, apart from taking care of the elderly relatives and children. The importance of family and motherhood in the culture encourages young Latinas to become mothers during their teenage years. Due to high value for motherhood in Latino culture, young women do not see pregnancy negatively. Latino cultural traditions are found to be barriers to young women's ability to communicate openly with their partners. Some young women have babies with a hope that will bring attention from baby’s father, and later he will take up the responsibility of fatherhood; in Latino culture he is the sustainer of the family. They have the highest unmarried birthrate in the nation, over three times that of whites and Asians, and nearly one-and-a half times that of African-American women. Nearly half of the children of Latina mothers are born out of wedlock, and there is no sign lessening of the rate as there numbers are increasing rapidly. This is due to one of the traditional Hispanic values to have children and often. It is seen as a honorable thing for a young girl to have a baby, and it is difficult to persuade young single mothers to give up children for adoption. The tight-knit extended family assists unwed child rearing. Documenting fathers of illegitimate children is problematic as the impregnators of younger women are sometimes their uncles, boyfriend of the girl’s mother, older men who have a false notion that virgins are not capable of motherhood and who avoid sexually transmitted diseases.   Often, the mother’s family do not view see anything bad of these activities (Mac Donald, 2006). Although older men take advantage of younger women, the age difference between the mother and the father of an illegitimate is child is narrowing. An agency in California found that fathers as young as 13 to 14 years of age and it quite common to find an 18-year-old to have children with different girls, and boys feel getting a girl pregnant is peer approval thing. A large majority of fathers abandon their children and mothers, for a father may be already married or doing drugs or in prison. Though they know about the fathers’ whereabouts but do not know if they are working or in jail. The young women’s mothers are callous and overlook what is happening in their daughters’ lives, and the existing social milieu perpetuates the child-bearing activities. References Berkowitz, R. ; Kahn, J. (1995). Sources of support for young Latina mothers. Retrieved on June 19, 2007, from http://aspe.hhs.gov/hsp/cyp/xslatina.htm Latina Adolescent Health. (2007). Retrieved on June 19, 2007, from http://www.advocatesforyouth.org/publications/iag/latina.htm Mac Donald, H. (2006). Hispanic Family Values? Hispanic trending. Retrieved on June 19, 2007, from http://juantornoe.blogs.com/hispanictrending/2006/11/hispanic_family.html Skogrand, L. (2005). Understanding Latino families, implications for family education. Retrieved on June 19, 2007, from Utah State University, Extension Web site: http://extension.usu.edu/files/publications/publication/FR_Family_2005-02.pdf ; ;

Cancer, Gender, and Environmental Justice Essay

As of today, cancer is one of the utmost feared diseases in the world. In the early 1990s, approximately 6 million new cancer incidents propagated and more than 4 million mortalities arose from cancers. Cancer is a disease that is killing individuals all around the world. More than one-fifth of all fatalities were triggered by cancer and its been predicted, by the American Cancer Society, that about 33% of Americans will ultimately acquire this disease. The expertise of cancer analysis is titled Oncology. Cancer is the furthermost aggressive disease of a greater class recognized as neoplasms. Neoplasms don’t quite conform to the portions of the cell that regulate the development and tasks of the cell. These cells ultimately become anomalous tumors and are acknowledged as non-typical tissue. These mannerisms are passed down as the cell replicates, thus spreading the cancer. The government has consumed billions of dollars on investigation for a cure of this deadly disease. â€Å"It is estimated that one out of every two men and one of every three women will have cancer in their lifetimes. About one in four persons will die of cancer. The American Cancer Society estimates that about 570,000 cancer deaths occur each year in the United States. Cancer is the second leading cause of death after heart disease† (Pat Quinn). The government spends huge amounts of money on cancer exploration. They’re constantly finding remedies and enhanced techniques to treat and deal with cancer. As of today, research has progressed for the better and has helped countless individuals fight cancers. Although there is so much effort put into cancer research, it is still a feared disease, but is now treatable which grants numerous people faith in recovery. Cancer and Gender Cancer affects male and females in different ways. â€Å"In the United States, lung cancer is the leading cause of cancer-related deaths for both sexes, followed by prostate cancer in males and breast cancer in females. It is estimated that one out of every two men and one of every three women will have cancer in their lifetimes† (Pat Quinn). â€Å"Another gender issue in cancer is adipose tissue (fat)† (Tarter). â€Å"Some of the most dangerous carcinogens those that are most persistent in the environment and the most persistent in our bodies- are stored in fatty tissues which affects women in a different ways than men† (Tarter). Also women are more prevalent in developing breast cancer, as men are more prevalent to developing colon cancer. â€Å"Between 1977 and 2006, the top five biggest disparities in age-adjusted cancer death rates were for the following types of cancer, according to the study; cancer of the lip: 5.51 men died for every one woman, cancer of the larynx: 5.37 men died for every one woman, cancer of the hypo pharynx: 4.47 men died for every one woman, cancer of the esophagus: 4.08 men died for every one woman, and cancer of the bladder: 3.36 men died for every one woman. All of those cancers are relatively rare. But men also die at much higher rates from the most common forms of cancers that affect both sexes† (Laura Blue). The American Cancer Society estimates that approximately 570,000 cancer related deaths occur annually in the United States. Cancer is the second leading cause of death after heart disease. Human Rights and Environmental Justice Environmental Justice is the field of study that explains the connection between environmental exploitation and human exploitation. â€Å"The term environmental justice emerged as a concept in the United States in the early 1980s. The term has two distinct uses. The first and more common usage describes a social movement in the United States whose focus is on the fair distribution of environmental benefits and burdens. Second, it is an interdisciplinary body of social science literature that includes (but is not limited to) theories of the environment, theories of justice, environmental law and governance, environmental policy and planning, development, sustainability, and political ecology† (Wikipedia). â€Å"Federal and state right-to-know laws, established in the past decade, have made available disturbing information about the extent to which our environment has been polluted by known carcinogens (and many others which are probable, suspected, or untested)† (Tarter) . â€Å" Environmental justice writers and activists have consistently made links between environmental exploitation and human exploitation, attempting to reveal, criticize, and transform relationships between human social practices and environmental issues† (Tarter). Also another example to human rights and environmental justice is that the lower income class people tend to live in the urban areas where they are exposed to factories and carcinogens as opposed to the higher classes that live in the suburbs and aren’t exposed to any or very little of these toxins. Some people argue that environmental justice is also racial discrimination. Facing Living Downstream In this essay Tarter talks about how it is to live downstream. Living downstream means that whatever happened previously in your life can affect what happens later down the road. â€Å"There are individuals who claim, as a form of dismissal, that links between cancer and environmental contamination are unproven and improvable. There are others who believe that placing people in harm’s way is wrong whether the exact mechanism by which this harm is inflicted can be deciphered or not. At the very least, they argue, we are obliged to investigate, however imperfect our scientific tools; with the right to know comes the duty to inquire† (Tarter). â€Å"In contemporary American society there are many layers of silence wrapped around cancer, not only because the disease itself is frightening and we have trouble with issues of death and dying in our culture, but also because it is too frightening to contemplate the huge investment of money, power, and emotional capital in toxif ying the environment and ourselves in the way we do now† (Tarter). The environmental contaminations role of causing cancer is on the rise. Conclusion When a family is forced to deal with a relative who has been diagnosed with cancer life gets difficult. Cancer affects many people all around the world. Throughout this essay by Jim Tarter I learned that cancer affects others on many different level. Cancer affects through gender, environment, race, and poverty. At the beginning of the essay I read Tarter gives us an insight on his life and how it was to be a cancer patient. He uses many perspectives on this topic through Rachel Carson and Sandra Steingraber’s work. This essay opened my eyes and I learned through reading from other’s experiences.

International Corporate Diversification Essay Example | Topics and Well Written Essays - 3250 words

International Corporate Diversification - Essay Example This is a part of the companies’ growth strategy, and the increasingly predominant phenomenon is directly linked to globalization effects, as well as, the ever rising competition intensity. This phenomenon is generally referred to as international diversification and many academicians agree that, it offers a company access to a wide array of opportunities in overseas markets thus making it possible to overcome development challenges. International diversification could also enhance the respective company’s general performance. In academics, varying outlooks have been utilized to elucidate this phenomenon diversification. For instance, theoretical concepts like portfolio investment, foreign direct investment (FDI), and resource-based theories, all propose that, international diversification is associated with increased economies of scale, broadened learning scope, stable revenues or profits, and operational flexibility (Waisako, 2002, pp. 109-134 ). However, irrespective of the numerous advantages associated with global business diversification, research has shown that, simply venturing overseas does not guarantee exemplary performance for companies. The diversification process usually requires an organization to accrue sizeable costs as a result of strategies’ restructuring or resource reallocation. Other challenges include concerns such as increased complexity in managerial structure, target market or employees’ resistance to transformation and increased communication problems owing to the diversity of cultures involved. Additionally, global diversification could be accompanied by unexpected, yet substantial expenses like fluctuations in currency exchange rates, political insecurity and inflation. This paper seeks to explore the varying advantages and disadvantages associated with international corporate diversification. The study attains this, by evaluating drivers of international diversification; cases of companies that have eith er succeeded in the venture of international diversification and those that failed extensively, as well as, the reasons that led to this success or failure. General Advantages of International Corporate Diversification International Talent Pool and Opportunity to Lower Labour Costs Increasing globalization and competition among businesses has constantly driven operation costs to an elevated level. Additionally, the escalating competition requires organizations to have unique methods of conducting, which can best be attained by employees with distinctive talents. For this reason, the increased costs of hiring workers, as well as, the need for a highly gifted labour force, are both crucial drivers of global diversification. For example, Apple, Inc. a computer and peripherals manufacturer develops its products’ designs in California, but assembly of the products takes place in China. The same applies for many multinational companies (MNCs) which seek to lower labour and other op eration costs. This happens mainly because; labour in developed nations is more costly in comparison to that available in developing nations. Additionally, global diversification makes it possible for an organization to gain access to a labour force that is highly diverse in terms of talent and expertise, thus gaining a higher chance of succeeding in the business environment (Dastidar and Weiner, 2007, pp. 24-36). Occasionally, as certain areas of developing nations evolve and costs increase, MNCs may opt to move their operations to locations of the same nation that have not developed fully, thus continually saving on costs. In addition, a global company can get cost benefits through economies of scale. This is attainable through centralizing production processes in one or a few locations hence doing away with

The Involvement in the Manufacturing Industry and High Rates of Research Paper - 4

The Involvement in the Manufacturing Industry and High Rates of Joblessness - Research Paper Example Trade between two economies is very sensitive to the slightest changes in understanding. It is factual that the cost of tyre production in China is lower than that in America. This enables the sales of Chinese tires at affordable prices while still making profits. Furthermore, some American firms have established their tyre manufacturing industries in China to benefit from the least cost of production (Mankiw et al. 165). This implies that the imposition of the trade tariffs cannot be effective without an equal disruption of the American investors in China. On the other hand, the imposition of specific tariffs for partner countries arouses diplomatic questions on the legitimacy of the protective approach to trading. During the accession of China to the World Trade Organization, it ratified the agreement that gave a loophole for such unprecedented tariffs. This ratification gave room for The protectionist measures undertaken by the American government translates into mere political posturing without any substantial positive effects on trade (Sutter 214). This scenario may escalate into a trade war and inflict a serious economic slump on both the American and Chinese economies. The spill of the trade row may necessitate equal invocation of key agreements such as the anti-dumping policy for the American goods by the Chinese government. Setting the tariffs on Chinese rubber tires at 35% may have appeared plausible for the American government since the world trade organization had preferred a 55% tariff. However, as it turns out, this form of protectionism in the end only incurs expenses to the American economy overly.

Political Potential of Citizen Journalism Essay

Political Potential of Citizen Journalism - Essay Example In such circumstances when reporting from the place affected by crisis becomes valuable and essential, those who earlier were simple observers take roles of journalists with the help of modern technologies. It makes professional journalists face a serious question about the future of their profession as information is becoming more available and easier to generate. A possibility to disseminate news within a click of a mouse is turning the whole process of information production into a tool of political influence and democracy establishment, and historical events in Eastern Europe and in Arab countries can serve as bright examples of the statement.   However, it is necessary to define what the concept of citizen journalism means as it has appeared quite recently and is still shaping. According to Bowman and Willis, citizen journalism is defined as the media content produced by citizens who take an active role in â€Å"collecting, reporting, and analyzing information and news† (2003, 9). Reasonably, it is the Internet that has played a crucial role in emerging citizen journalist phenomenon. Moreover, technological evolution and fast spread of innovations were important for accidental journalism emergence. A great variety of devices that are charged and plugged rapidly and connected to the Internet within seconds permitted almost every citizen to create some content from posts on Facebook to videos on YouTube. It allowed many people sharing their information instantly and also gave a chance to find the right auditory for this information. And the combination of these two factors: instant and relevant content and those wh o consume it was the primary factor in the phenomenon emergence (Bruns, 2005, 1).   The appearance of citizen journalism is closely connected to the introduction of digital culture.

Human resource strategy Essay Example | Topics and Well Written Essays - 2500 words

Human resource strategy - Essay Example Based on the new developments in the business world, HRM strategies are also undergoing drastic changes at present. Earlier, HRM functions were labeled as personnel management. Later, it acquired the form of human resource management. Now instead of HRM, Strategic human resource management (SHRM) is gaining grounds in organizations of the modern world. The core of SHRM is to prepare the employees in accordance with the strategies of the organization. The integration of the employees in to the main streams of organizational activities is a modern day business strategy. Along with the expansion of human resource management or strategic human resource management, lots of ethical problems are also arising. When organizations move into foreign markets, they must adapt to communication, culture and human resource issues. Domestic business and international businesses have more differences than similarities. Moreover, ethical dimensions of HRM would be more significant in cross cultural bus inesses than in domestic businesses because of the huge differences in cultures between countries. â€Å"Education, social standing, religion, personality, belief structure, past experience, affection shown in the home, and a myriad of other factors will affect human behaviour and culture† (Encina, 2007). Most of the current organizations have extremely diverse workforce and hence the interests of these diverse workforce may often been clash each other. Strategic HRM policies should be formulated in such a way that all the employees working in an organization get equal opportunities and fair treatments. â€Å"Ethical conventions should be fully addressed by the HRM profession and ethics be integrated into the strategic HRM process† (Carey, 2011) Business ethics was not much interested in the issues relating to the ethical management of employees till recent times. â€Å"Apart from the development of ethical awareness among managers and the ethical dimension of change management processes, there has been little debate around the ethical basis of much HR policy and practice† (Winstanley & Woodall, 2000, p.1). However, current business Gurus are aware of the necessities of managing employees in an ethical way for the sustainment of their business. This paper briefly analyses the ethical dimensions of strategic HRM in future Ethical dimensions of strategic HRM in future The work culture in different countries are different and hence while employing diverse workforce, an organization may face clashes between the interests of diverse employees. For example, Americans like to work under a stress free environment because of the immense freedom they are enjoying in their country because of democracy. However, Chinese may not enjoy such freedom in the work places of their country because of the tight communist administration. An American working in China may face extreme difficult situations in China because of the contrasting business management ph ilosophies he may face in China. Strategic HRM should give more focus in such areas in order to reduce the stress levels of the diverse employees. â€Å"There is a powerful argument that the wider economic system and ultimately the business organisations within it exist to serve human and societal needs rather than the opposite†

Should broadcasters be required to accept advocacy advertising Research Paper

Should broadcasters be required to accept advocacy advertising - Research Paper Example It is the duty of the media to convey only the facts to the public. If media has some interests in exaggerating certain issues or hiding certain issues, the public will never get the exact dimensions of such issues. In other words, public may become forced to take wrong stands on issues if they get inadequate information. For example, Obama’s bailout package or healthcare reform policies may have lot of advantages and disadvantages. It is the duty of the media to convey both the merits and demerits of these policies to the public. If the media tries to focus more on either the merit or the demerit, the public will not get the actual picture about these polices. In an advocacy advertising campaign, â€Å"although separate displays may be taken within a campaign are to different audiences, each of these advertisements should communicate the same central message of the campaign†(The Essentials of Advocacy Advertising, n. d). In short, advocacy advertising forces broadcaste rs to spread the same message to the audience through different types of advertising. Thus the audience or the public will get the same content in different forms while broadcasters engage in a advocacy advertising.

An Outline for the Product - Palmers Cocoa Butter Formula Skin Therap Essay - 1

An Outline for the Product - Palmers Cocoa Butter Formula Skin Therapy Oil - Essay Example I thought that it had a medicinal odour; however, it has a smell of cocoa butter. Good results come when one use it immediately after bathing. I suggest that anyone who would want to have a soft skin and remove any scar should try this product. These are structured activities where users can engage with one another. Social games are digital online games with multiple players usually on social platforms. These games integrate with a social network, which enhances gameplay. The social platforms provide users with an identity and facilitate communication (Fincanon 26).They are usually turn-based enabling the multiple players to take turns, but this is not a strict requirement. Awareness of the actions of other players in games is a key feature of social gaming. It creates a social context increasing interaction with the game. By utilizing a player’s social graph, social games provide an enhanced experience. They are casual with easy access. The leading companies creating social games include Facebook, Zynga Gaming Network, Social Gaming Network and Kongregate. These games have become significant in the advertisement industry. They have become a key component of a developing strategy of advertising called branded entertainment. This advertising strategy involves integrating elements of brand communication into content that consumers search online or purchase for entertainment purposes (Ruggiero 51). Social games can be designed around a brand for advertising purposes. Such games are called advergames. By using these games, the advertisers aim to engage consumers with the particular brand through interactive, entertaining media content. I played one brand based advergame that was not challenging and hence rather unentertaining. I found that my attitude towards the brand the advergame was based on my experience and hence the attitude I developed towards the game. I became slightly more drawn to a competing brand although my purchase preference remained unchanged. I, therefore, believe attitudes toward advergames are directly related to attitudes toward the brand in games with a high thematic connection to the products of the brand.  Ã‚  

Analysis Paper on Hollydazzle Research Example | Topics and Well Written Essays - 1500 words

Analysis on Hollydazzle - Research Paper Example In this situation, since initial costs are the same for both years, it leads to more operating income. In a normal business situation, we cannot expect an operating income during the first few years as one has to invest a thumping amount of initial cost. Even if a business can reach break even point at an early stage, it is a great achievement. As an etailer Hollydazzle has scope for increasing the volume with less effort and costs compared to any other retailer because customers are moving towards this direction faster than ever. 3. Hollydazzle can also consider outsourcing its warehousing and distribution function. It would have to pay MooV, a warehousing and distribution specialist who has worked with other etailers, 6% of total sales. Should Hollydazzle consider outsourcing its warehouse operations What other factors should Kristin, Eric and John consider in making this decision This will enable a business ventures to diversifying the revenue sources. Of course it will look like an additional cost. But this approach will minimize the current expenses by reducing the risk, staff and other resources such as monitoring time. According to Andrew Neitlich (2004), it will 'also lets you take advantage of people you know who might refer you work, even if it is outside your core market'. This is also some kind of Marketing promotion as their word of mouth will also carry some weight in expanding the volume of transactions. MooV seems to have experience in working with other etailers, which is good. Since the major concern of Holludazzle is the etailer than a land-based store business, they can relive from the hassle of land based activities if they could outsource this activity. However, it is at a price, which means they may have to pay 6% of their total sales to them. Instead of just passing it over to MooV, there are few aspects such as advantages and disadvantages Kristin, John and Eric have to consider before coming to any conclusions.